Pay attention when you drive.

Put the phone down. It only takes one second of being distracted to lose a life.

You don’t want your surgeon distracted, we don’t want you distracted behind the wheel.  It only takes one second.

  • Distraction contributes to 16% of all fatal crashes.
  • When behind the wheel, job #1 is driving.
  • Every day, 8 people are killed.  1,161 injured in crashes due to distracted driving.

Watch the Recent Campaign Commercials

Every day 8 people die and 1,161 people are injured due to distracted driving. Distracted driving is not limited to cell phone use, but other distractions may include eating, drinking beverages, reading, applying make-up, pets on your lap, interacting with other people in the vehicle, adjusting the radio, along with many others. We have all seen these activities.

The Central Yavapai Metropolitan Planning Organization (CYMPO), law enforcement agencies of Yavapai County, Arizona Department of Transportation (ADOT), Cable One, and Arizona’s Hometown Radio Group have partnered in a public service campaign to reduce fatalities and serious injuries on all public roads in Yavapai County, due to distracted driving

The public service campaign will begin with Distracted Driving and later in the campaign focus on Impaired Driving, Speeding, and Aggressive Driving. The campaign will include media, marketing, and outreach to the public about the dangers of distracted driving.


Aggressive Driving Awareness

  • Eight out of 10 drivers surveyed in the AAA Foundation’s annual Traffic Safety culture Index rank aggressive driving as a “serious” or “extremely serious” risk that jeopardizes their safety

 

  • Aggressive driving is a major factor in U.S. traffic accidents
  • Aggressive related crashes contributed to 38 percent of all fatalities and 34 percent of all serious injuries in Arizona from 2005 to the end of 2012
  • Aggressive driving played a role in 56 percent of fatal crashes from 2003 through 2007, with excessive speed being the number one factor
  • The National Highway Traffic Safety Administration (NTHSA) defines aggressive driving as occurring when “an individual commits a combination of moving traffic offenses so as to endanger other persons or property.”
  • Speeding was the leading driving behavior associated with fatal crashes in 2014
  • Speeding was a factor for 18.8 percent of drivers and motorcyclists who were involved in fatal crashes, followed by driving under the influence (12.3 percent), according to an analysis by NHTSA
  • Many common behaviors qualify as “aggressive,” including speeding, tailgating, driving slowly in the passing lane, and other acts
  • 80% of drivers believe aggressive driving is serious or extremely serious

Participating Agencies and Organizations

CYMPO – Central Yavapai Metropolitan Planning Organization – would like to thank the following organizations for partnering with us in our first ever “Don’t Drive Distracted” campaign.

  • CableOne
  • Yavapai County Sheriff
  • Sheriff Scott Mascher
  • Prescott Police
  • Prescott Valley Police
  • Chino Valley Police
  • Yavapai College Campus Police
  • Cottonwood Police
  • Camp Verde Marshal’s Office
  • DPS – Department of Public Safety
  • ADOT – Arizona Department of Transportation